Since their formation in the late 90's, New Zealand's The Black Seeds have been key ambassadors for the reggae sounds of the South Pacific. Every one of their six albums have impacted audience's worldwide with a quality sound that is not afraid to blend a wide variety of genres with their reggae foundation. On their seventh full length release "Love & Fire", the band has truly outdone themselves. Sometimes musicians, especially those with long and successful careers, use more or less a formula to make new music. "Love & Fire" however lives, breathes, and bleeds creativity throughout every song on the album, making it a very pleasant, fun, and interesting run of music that we absolutely love. 

Leading up to their new album Love & Fire, The Black Seeds have released the funky new jam, It’s So Real. It’s So Real will have you moving your feet to a grooving bass line. The song released by Easy Star Records offers a taste of what is going to be an incredible new album!